How We Built the Brand

Building JOJO wasn’t a marketing campaign — it was an accidental ritual summoning.

☕ Brainstorms Fueled by Red Bull & Regret

We locked ourselves in a Discord room with nothing but Figma tabs, crypto Twitter open, and industrial amounts of caffeine. Every idea was welcome — except “make it serious.” We rejected professionalism like a STD test from an ex.

“What if the hero was a used condom with emotional damage?” “Bro. Yes.”

This wasn't branding. This was emotional graffiti on the walls of the blockchain.


🍑 Writing Erotic Lore in Google Docs

Imagine five grown adults professionally typing:

“JOJO moaned as the Solana pump thrusted into his latex soul.”

The lore wasn’t written — it was exorcised.

Every line had to balance chaos with cohesion, filth with finesse. We debated whether JOJO should cry during sex scenes. We created lore arcs with storyboards that belonged in an HBO parody.

And yes, we Googled “how do condoms feel emotions?”.

Don’t judge us.


🧠 Memes + Market Research = JOJO DNA

We studied memecoins like war generals and hentai addicts. Frog fatigue was real. The market was oversaturated with animals and anime girls. But no one had a condom.

We A/B tested taglines like:

  • “Unwrap your destiny.”

  • “Ribbed for market penetration.”

  • “The only rubber you want in your wallet.”

JOJO was engineered from the deepest corners of Reddit and the horniest sections of Telegram. He was built not just to go viral — but to stick.

Like...

well, you get it.

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